Casper adds third mattress, the Essential, at $600 in queen

NEW YORK – Online mattress pioneer Casper has added its third mattress, a value-priced model retailing at $600 in queen. The Essential is an 8.5-inch, three-layer mattress priced hundreds of dollars less than Casper’s original mattress.
The move comes just two months after Casper added its second mattress, the high-end Wave.


With the launch of the Essential, Casper now has mattresses retailing at $600, $950 and $1,850 in queen. That is a major line expansion for the company that had been touting one perfect mattress for years.

The company says on its website that the new bed represents “value, engineered.”
“We challenged ourselves to create a Casper-quality mattress at a more affordable price,” the company says. “The Essential brings award-winning engineering into a streamlined design. So you can snore for less on the most comfortable mattress at this price point.”
Casper said the top two layers of the Essential borrow elements from its original mattress “to blend support, breathability and bounce.”
The Essential weighs 63 pounds in queen, while the Casper, a 10-inch model with four layers, weighs 71 pounds in queen. The Wave, a five-layer, 11.5-inch mattress, weighs 109 pounds in queen.
The Wave was introduced in August of 2017.

Statement says $5 billion project could employ up to 50,000

HIGH POINT – Economic developers from the Piedmont Triad region that includes High Point, Greensboro and Winston-Salem are banding together with the State of North Carolina to land a $5 billion, second headquarters operation for Amazon that could employ up to 50,000.
The Guilford County Economic Development Alliance put out a statement late Wednesday that said they are working together to respond to Amazon’s HQ2 RFP. In the statement, the group said this project would be a “game changer for the Triad. We have all the assets and conditions needed to fulfill their needs, but we need some creative ideas on how to leverage those assets and conditions.”


The economic developers are seeking community input on Amazon’s key consideration criteria, which range from incentives to logistics and quality of life in the region. The group has launched to gather ideas from across the region. It has set an end of day Oct. 10 deadline for this input.

“We have a highly creative and entrepreneurial culture in the Triad, and we need their creative ideas on this response.” said Bob Leak, president of non-profit economic development company Winston-Salem Business, Inc.
The issue is of interest to the furniture industry as Amazon is growing its presence in home furnishings sales. This month, Furniture Today reported that the company is on its way to generating $3 billion or more in U.S. furniture and mattress sales this year based on first half estimates published by e-commerce sales data source One Click Retail.
According the report, the data firm pegged’s 2016 furniture sales at $2.3 billion. It added that Amazon’s business in the category through Aug. 5 of this year already has reached $2 billion, up 50% year over year.
The Piedmont Triad’s region’s presence in furniture showrooms and headquarters and distribution operations could be a major asset in its favor. The area also has an extensive interstate and railroad access as well as a large number of trucking, transportation and logistics firms.
Brent Christensen, president and CEO of Greensboro Chamber of Commerce, said, “What could we do that is out of the norm and will get Amazon’s attention? These are the ideas we seek.”
“This is our time to shine to the Amazon HQ2 decision makers. Getting their attention requires our collective brainpower,” said Loren Hill, president of the High Point Economic Development Corporation.
“Separately, we are great communities. Together, we are a region with the assets, culture, resources and quality of life that is a perfect match for Amazon,” concluded Stan Kelly, Piedmont Triad Partnership president and CEO.

Mismatch Mattress Sale Winner


MILWAUKEE – Verlo Mattress has been honored by the International Franchise Assn. with a 2017 FranTech Award, which highlights innovative use of technology in franchise systems. Verlo received first place in the Client Marketing Campaign (business-to-consumer category) for promotion of its annual Mismatch Mattress Sale.
Verlo officials noted that the mismatch sale successfully leverages Verlo’s key differentiating factor – Verlo builds its own mattresses. By using overstocked or discontinued fabric, the company is able to provide discounts on mattresses that look slightly different but feel the same. The annual promotion is held at Verlo franchise locations around the country and always yields strong results, the company said.


This year’s winning digital campaign saw a 33% reduction in overall costs via optimizations, while yielding a 73% increase in higher qualified traffic, driving a 17% increase in sales, officials said.

“We’re honored to win this award for our mismatch campaign, which is a branded sale that can be easily leveraged by all Verlo franchisees,” said Kathy Thornton-Bias, president and COO of Verlo Mattress. “We’re also proud of the investments we’ve made in our digital infrastructure, which makes an integrated campaign such as this possible.”
This year’s mismatch campaign was recognized for its ability to drive brand awareness, online traffic and in-store sales during the month-long promotion. The campaign leveraged multiple digital channels, such as pay-per-click, remarketing, display, email, social media, onsite creative elements and coupons to increase sales, and also used traditional mediums, including TV, radio, print, and in-store signage, officials said.
Founded in 1958, Verlo has locations nationwide, with a strong footprint in its home state of Wisconsin.

The Mattress business is changing everyday…….

NEW YORK– Online mattress retailer Eight said that all of its smart sleep-tech products will now integrate with the Amazon Echo and Dot via an Alexa skill. The company’s recently expanded Smart Mattress collection and non-wearable Smart Mattress Cover will be enabled for voice control commands thanks to the new skill via the Amazon Alexa app, officials said.
“With more than 10 million Amazon Echo and Dot users, we saw a demand for a seamless smart home experience to be brought also to the bedroom,” said Matteo Franceschetti, CEO of Eight. “Eight is leading the sleep industry into the era of personalized and optimized sleep, and our integration with Alexa was a natural progression for our products. By adding this capability, we are offering customers a fully integrated sleep system that fits unintrusively into their lives.”


Eight’s new Mars+ is a smart bedding offering.
Through the Eight skill for Alexa, users can use simple conversational commands and questions, such as, “Alexa, how did I sleep last night?” and “Alexa, what’s my sleep score?” to gather data from their Eight products without scrolling through a phone screen. They can also control bed temperature on their Eight Smart Mattress through commands such as “Alexa, warm up the left side of the bed,” or as simple as “Alexa, my bed is too cold,” creating the most seamless sleep experience available, the company said.

ReliefBed seeks donations to provide beds for hurricane aid…..


TACOMA, Wash. – ReliefBed International founder Scott Smalling says his company is ready to help people displaced by Hurricane Harvey find a comfortable place to sleep. But he needs some help to do that.


Relief Bed was founded in 2015 with a goal of providing beds to relief agencies and homeless shelters. To date the company has distributed more than 7,000 beds, pads and mats to those agencies. In recent months its main focus has been supporting homeless shelters in the U.S., Smalling said.

Smalling said that ReliefBed partners are visiting the flood-ravaged areas to provide immediate feedback on shelters that need its products.

Please help us provide a comfortable place to sleep to those in need, Smalling said. You can visit, or you can contact me directly at if you would like to make a corporate donation.

Smalling spent the past 30 years in the bedding and specialty foams market. He was the founder of the ComforPedic brand, which manufactured and marketed premium priced memory foam mattresses. While at the helm of ComforPedic, Smalling felt most fulfilled when he was leading outreach and disaster relief projects throughout the U.S., he said.

Factory Direct Mattress Business Opportunity……

FACTORY DIRECT MATTRESS DEALERSHIP- an extremely low cost way to enter the mattress business. No royalties, no franchise fee.

Are you looking for a great business opportunity with high income potential but concerned you don’t have the financial resources or experience to make it happen? Do you need a moneymaking business to add to an existing concept? Take advantage of our many years of experience and multimillion dollar buying power to get into the mattress business for low dollars.

WE ONLY DEAL IN QUALITY MATTRESSES AND MANUFACTURERS! Others are selling inferior mattresses for cheap. Customers will figure this out and will not return! We start with a strong posturized coil system and good quality foam even in our budget models and we still beat all in price.

This is how we started our company and cut our teeth in the business. We know this business.

You will also have access to our Roll pack program. We will Roll Pack it and ship it directly to any door anywhere in the Continental US…..FREE! No minimum order! Yes you can sell on the internet! High quality, state of the art, and comfortable!

No real estate requirements. Put where ever you want one – any size store, warehouse, storage unit, etc.

– Low start up fee -$1995
– No Royalties, No Franchise Fee
– You set the pricing.
-Trademarked name and logo.
– Long time Factory relationships that will get you products and pricing that would not be available to you.
– High quality products – no cheap components like others. You can only sell inferior products for so long before the public figures you out and learns to stay away. We have seen this over and over again in the marketplace. We have extremely low warranty returns.
– We will teach you how to be successful in this business including effective low cost guerilla marketing techniques.
– Customer friendly sales approach – sales experience not necessary.
– Support Manual with our many years of experience at your fingertips.
– Multi store buying power where you will be able to compete anywhere!
– Ongoing telephone support
– If you decide you do not like it you can stop at anytime.
– Proprietary products.
– Website.
– Bedroom Furniture and other furniture option available.
– You can use your own name if you choose.

Call: Warren at 734 444-7277 for more details.

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