Coaster to unveil youth bedroom collection with no-tool assembly
August 27, 2015— Furniture Today,
SANTA FE SPRINGS, Calif. — Coaster Company of America is set to unveil a youth bedroom furniture collection that features no-tool assembly at the upcoming High Point Market.
This studio bunk bed configuration includes a desk beneath the twin bed.
This twin-over-twin bunk bed is among the configurations included in the upcoming launch at Coaster in October.
Named Bolt Zero, the collection will include a bunk bed, a day bed, a twin- and full-size bed, a nightstand and a bookcase. The pieces will be available in black, silver and white finishes.
The line is being produced for Coaster by Sunshine BLP, a Chinese factory that also will show some pieces of the collection at the Shanghai furniture show in September. Industry veteran Eduardo Herscovitz, who also is Sunshine’s executive vice president for the Americas, developed the no-tool-assembly concept and later pitched it to Coaster.
“It is streamlined,” he said of the concept, which allows users to put a bunk bed together in about ten minutes. “There are bunk beds that don’t require tools in the market, but they are standalone products. You have to have a collection. If you don’t have a collection, you don’t have anything.”
Bunk beds are targeted to retail under $300, Herscovitz said, and the line is expected to hit retail floors by early January. The line will later include dining and may add queen beds if there is enough demand.
Morris Yeh, product manager at Coaster, said the company has always done flat pack products. However, he said Bolt Zero gives retailers the best of both worlds by offering small cube packaging combined with a quick-assembly feature requiring no bolts or hardware.
“I have never come across any type of product that has no hardware,” Yeh said of the concept. “He has patented the way the connection works, and even though there is no hardware, it is very stable.”
He noted that the no-tool-assembly also will benefit both brick and mortar and online retailers that often devote resources to assemble product for the end user.
“The quicker they can assemble it, the quicker they can get to the next customer,” he said.