INNOVATIONS ABOUND IN SPECIALTY SLEEP SPACE

Innovations abound in specialty sleep space

Forever Foundations President Dennis Rodgers shows off the storage space underneath one of his company’s steel bed frames.

LAS VEGAS — A number of producers inside the Specialty Sleep Assn.’s Las Vegas Market showroom came to the Aug. 2-6 show with ideas and concepts that they feel can serve unmet needs in the bedding category.Naturepedic, which specializes in organic bedding materials, including mattresses, pillows, sheets and pads, announced that it had completed its “You Can Look Under the Hood” mattresses. Founder Barry Cik says the company has nothing to hide, and all its materials can now be accessed. Cik said that provides unmatched customizability.

“You can design your own mattress, you can design a mattress specifically for you and for your wife. You have 90 days to make sure you love it,” Cik said. “Within 90 days, you can exchange it for no charge. Even after 90 days, if you don’t love something, all you have to do is buy a component; you don’t have to throw out the entire mattress. This is a highly sustainable product.”

Additionally, the company unveiled its new, certified organic Chorus mattress, which retails at $1,999.

“It’s an organic, nontoxic, allergen-friendly, breathable mattress. There are no flame retardants, no polyeurethane foam, no pesticides, no GMOs, none of that stuff. All good stuff,” Cik said.

Mattresses that Thomashilfen brought to the Las Vegas Market were created based on microstimulation.

Citing a gap in available foundations, Forever Foundations President Dennis Rodgers showed a steel bed foundation that slots between the $300 wooden sets and the adjustables.“The positioning is there’s this huge product gap, value gap and profit gap in between,” Rodgers said. “That’s where we fit in. It still has to have a consumer value. It has to work for the consumer.”

Rodgers said the foundation is high enough that it can be cleaned underneath easily — plus it offers ample storage. He said it is designed to last and will stand up to years of use.

Rodgers said after trying to reach retailers in the past, Forever Foundations spent much of its time at market networking with mattress producers.

“We’re repositioning ourselves a little bit. We’ve been approaching the retailer and the problem with the retailer is he’s trying to sell the mattress and after selling the mattress he’s going over here to sell the frame,” he said. “Working with the manufacturer, they see this huge gap and the profit opportunity.”

Palmpring, which produces organic latex and coconut coir mattresses, had a positive market, according to Mike Chu, vice president.

“We’ve been received very well. The response has been really good. Some are new to the concept. We’ve been around about five years so they know us well,” he said.

A pair of German companies showcased their offerings in the SSA as well. Grun Komfort, which produces organic bedding and accessories, showed off its latex mattresses, organic toppers and duvets. The mattresses are made of latex or latex and coconut coir, and its toppers are created to be used in all seasons.

“The top side is wool, and the bottom side is silk,” said Stephanie Kim, customer relations manager. “The customer can use it all four seasons. Spring and summer for silk, and wool in fall and winter.”

Grun Komfort also brought to market a number of duvets made from different furs, ranging from camel to yak. She said the camel duvets are great for temperature regulation because the animals are so adaptable in their desert climates.

Stephanie Kim, customer relations manager for Grun Komfort, holds up a sample of a mattress that contains two layers of foam with a layer of coconut coir in between.

“In the day, it’s 40 degrees hotter in the day than at night; the temperature drops tremendously and camels are able to adapt to that because of their hair,” she said. “In that same concept, consumers can use this and have that comfort and, at the same time, it’s really breathable.”

Kim said the market reception to the company’s products was positive.

“We came in with a lot of expectations. It’s doing really well,” she said. “We’ve had a lot of people interested in our products. We had a couple of good sales. It’s going well and I’m glad we’re here.”

Thomashilfen, which specializes in therapy beds for the medical industry, introduced a mattress based on microstimulation technology. At the bottom of the mattress, paddles are attached to carbon fiber framing. They’re topped by Swiss open cell foam and it’s all encased inside a cover made of jersey material.

Darlene Hawthorne, company president, said the technology inside the mattress is designed to help those who wake up with pain.

“With every movement, you get a counter movement. Even something as simple as taking a deep breath, you get a counter movement,” she said. “What it does is stimulates the nerve track so people with back pain, or people who lay on one side and their hands go numb, you don’t experience that because of the counter microstimulation technology.”

Hawthorne said the mattress generated quite a bit of interest from retailers, brick-and-mortar and e-shops.