KINGSDOWN MOVING TO ‘MADISON AVENUE OF MATTRESS SHOPPING’ IN LAS VEGAS

MEBANE, N.C. – In a move to strengthen its presentation and better showcase its growing product line, Kingsdown is moving its World Market Center showroom to a more prominent location.

The new showroom, located in space C-1588, will display the company’s line in fully accessorized bedroom vignettes and will serve as inspiration for retailers in setting up Kingsdown displays in their stores, officials said.

“The display opportunity that the new showroom affords us is fantastic and puts us on the main bedding floor of the market – the Madison Avenue of mattress shopping if you will,” said Frank Hood, president and CEO of Kingsdown. “We know retailers are always on the hunt for new, creative ways to spotlight bedding in their stores, and our new Las Vegas showroom layout allows us the ability to present the Kingsdown story of better sleep through diagnostics and handcrafted, luxury beds in an exceptional manner.”

Throughout the 7,899-square-foot showroom, Kingsdown will spotlight its bedding collections in a retail store format to give retailers merchandising and showroom design ideas. The Vintage collection, Crown Imperial, Diamond Royale, Sleep Haven, Passions and Sleep To Live lines will each have dedicated areas in the showroom. Wall graphics detailing each collection will adorn the showroom.

Located among major mattress suppliers showing at the market in Building C, Kingsdown will gain additional exposure to retail mattress buyers traveling the market in search of product, officials said. The company previously exhibited in Building B.

Kingsdown’s recently secured High Point Market showroom in the International Home Furnishings Center and the relocated Las Vegas showroom give the company a better opportunity to showcase its lines to bedding buyers, officials said.